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I'm passionate about

 creating innovative initiatives that address social and environmental challenges. I bring a fresh perspective to each project, utilizing both lean startup and design thinking methodologies to bring ideas to lifE.

As an Entrepreneur,

... I understand the importance of thoroughly testing a proposition and identifying the target audience's problems before starting a project. I co-founded two companies, Pakkie and TraceDock, utilizing the lean startup methodology and growth hacking techniques to accelerate growth and drive user acquisition.

Prioritizing simplicity, I recognize that visitors have a short attention span, and that creating a clear and compelling message is crucial. In today's fast-paced digital world, first impressions are crucial.

 

Visitors will typically decide within the first few seconds whether they're interested in what a website or product has to offer. That's why it's important to create a clear and compelling message that captures their attention from the start. This means that even if you have a lot of content, if it doesn't appeal to visitors within those first few seconds, all of your hard work may be for nothing.

Furthermore, testing, adaptation, and feedback are necessary to create innovative solutions that meet customers' needs. Avoid falling victim to "ivory tower ideas": ideas that are thought up in isolation without proper research and testing. By staying agile and adapting to feedback, you will be able to create innovative solutions that make a positive impact on society while meeting the needs of your customers.

METHODS

  • Lean startup methodology

  • Value proposition refinement

  • Persuasive pitch decks and websites

  • Growth hacking for rapid scaling

  • Communication touchpoint optimization

As a designer,

.. I believe that aesthetics are important, but they should not come at the expense of usability and functionality: form should always follow function. Aesthetics can help to establish an emotional connection with the user and differentiate a product from competitors, but they should be integrated in a way that supports the function and does not compromise usability or functionality.

 

In my designs, I prioritize simplicity. Simplicity can make a product, service, website or message more easily understood and accessible to the target audience. It can also reduce the likelihood of confusion or misunderstanding, which can be particularly important when communicating complex ideas or information.

 

By using design thinking to iterate and refine the design, and by prioritizing simplicity and usability, all the pieces of the puzzle can fall into place automatically, resulting in an effective and visually appealing design. Ultimately, the design should support the function and serve the needs of the user and the business.


In summary, when these elements are implemented effectively, you can be assured that creating an aesthetically pleasing design will not be a problem - unless of course, you don't want me involved ;)

METHODS

  • Design thinking methology

  • Visualizing concepts through sketching and design tools

  • Rapid prototyping for iterating ideas

  • UX/UI or 3D design for final products

As a woRLD CITIZEN,

 

... I strongly believe that every project I work on should have a socially responsible purpose and contribute positively to society and the future of our planet. As a young father, I am even more committed to creating sustainable and ethical solutions that pave the way for future generations. Climate change is one of the most pressing challenges facing the world today, and I am determined to contribute to finding solutions that help combat it.

Let's not forget about future generations and take action now. Together, we can make the world a better place for all of us.

If you have a project in mind, I'd love to hear your thoughts and explore opportunities to work together in the future.

Looking forward to connecting with you,

Jaap Breeuwer

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