privacy-friendly data
TRACEDOCK: Recover data in a privacy-friendly way
privacy PrOTECTION
In recent years, the issue of website visitor privacy has gained significant attention, and for good reason. Not long ago, individuals could be tracked across the internet and targeted with personalized advertisements without their knowledge or consent. Such practices often involved sharing personal information without transparency or accountability. The increased awareness around privacy protection is a positive step towards ensuring that individuals have greater control over their personal information online.
However, the desire for privacy does not mean that website owners cannot have a functional and efficient site. The challenge lies in how website owners can know if their website is working properly without violating their visitors' privacy.
an ethical mission
Our company TraceDock was founded in 2019 with an ethical mission at its core. We recognized a problem in the digital marketing industry: valuable data was being lost due to ad-blockers and browser updates, making it increasingly difficult to measure the success of marketing campaigns. We conducted extensive research and proposition testing, ultimately developing a plug-and-play solution that could be implemented without any coding.
However, the most crucial decision we made was to prioritize the privacy of consumers. We chose to anonymize all data that would be forwarded via TraceDock, distinguishing our product from competitors and appealing to clients seeking an ethical approach to managing visitors' behavioral data. This ethical choice aligns with our values and motivated us to create a solution that benefits both marketers and consumers alike.
used METHODS
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Lean Startup methodology
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Growth hacking
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Design thinking
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UX/UI design
AN Evolving pitch
TraceDock is a technical product that can be challenging to explain to those without extensive technical knowledge. This is a common pitfall for many SaaS websites, as they can be vague and lack focus, making it hard to understand the value proposition.
Therefore, my primary goal was to create a compelling storyline, that could clearly and convincingly communicate the value of our solution without getting bogged down in technical details.
Through numerous sales calls and careful attention to feedback from potential clients, we refined our pitch to its most effective form, consisting of just six slides. This is something I'm still very proud of today.
We received positive feedback from experienced marketers who appreciated the simplicity and clarity of our presentation. Our crisp story and clean design stood out to them, as they were tired of complicated PowerPoint decks. As I mention elsewhere on this website, simplicity makes things easier and even makes people happier.
We applied the same approach to our user portal and documentation, ensuring they were designed as plug-and-play solutions that are easy to use and implement.
Clients and Partners
All of these factors contributed to our ability to attract a diverse range of clients, such as NS (Dutch Railways), KVK (Dutch Chamber of Commerce), HEMA, Greetz, VanMoof, RVShare, Independer, and many others.
Additionally, we also established an extensive partner network of marketing agencies that offered TraceDock services directly to their own customers.
In July 2021, TraceDock was acquired acquired by the pioneering Dutch company CM.com. My business partner Boris Schellekens and I continued working with the company to ensure a smooth integration of TraceDock into the CM.com DNA until 2023.